Gem Industries, Inc.

From anime collaboration sake cases, to e-commerce site renovations, to publicity.
Highly acclaimed even by discerning foreign customers

Gem Industries, Inc.

(President: Yuki Okada), headquartered in Kita-ku, Osaka, was established in 1987 as a trading company engaged in the export of construction materials and industrial parts. Marushin provides a wide range of support from the design and manufacture of labels and packages for alcoholic beverages to the design renewal of mail order websites that sell their products.

  • type of industry

    trading company

  • Business

    Export business, liquor export business, export agency business, etc.

From label and case production for original products to support for revamping the "NEWxNEW Project" e-commerce site

Gem Industries started its liquor import business in 2016, and in 2020, the company launched a project called the "NEWxNEW Project" to sell original products that collaborate Japanese anime and sake.
The project has attracted attention as a way to promote Japan's strengths in anime and sake overseas, and sales of original products have been favorable, with numerous media articles covering the project.

Marushin currently provides labels and cases for these original products, and has also provided support for the revamping of the "NEWxNEW Project" e-commerce site and publicity support related to original products.

Our first encounter with Gem Industries dates back to September 2020, shortly after Marushin opened its Osaka office. We were introduced to them through a sake brewing company in Kyushu and received an inquiry for a case label.

 


 

▼ Collaboration's NEWxNEW online store specializing in alcoholic beverages supports renewal by Marushin

Highly appreciated by discerning European customers.

We kept negotiating with many domestic and international material suppliers in search of a cool package, and finally arrived at Marushin," says Gem Industries President Okada.

The company's NEWxNEW project is based on the concept of “Imagine a ”favorite' you haven't seen yet." The company plans and sells alcoholic beverages made in collaboration with anime and famous illustrators.

While he is constantly being asked to come up with innovative packaging, “My requests are always ”unreasonable,' but Mr. Takada, the sales representative, never gives me a bad look and says, 'That's fun! He is always looking for new and innovative packaging.
So far, more than 20 works of art have been commissioned to Marushin, and we are very happy to be able to provide them to you.All of our products are of excellent quality and are highly appreciated by our discerning European customers."We are pleased with the results.

 

In addition, at the time of product launch, we produced and distributed press releases to various media outlets, and the products were introduced on TV and in newspapers several times.
Marushin is now an indispensable part of our company's activities.