Tanaka Noodle Manufacturing Co.

Tanaka Seimen-sama is,1948Since its establishment in 1949, this long-established noodle factory has been making noodles by focusing on raw materials and production methods.
At the time of its founding, the company manufactured and sold dried noodles at a local factory in Kurume, and later expanded to include semi-fresh noodles and other varieties. The company then started a new type of business, "Tanaka's Noodle House," as a restaurant and directly managed store, and became a popular local noodle specialty store.

2000We started direct sales in 2006, and "we want our customers to smile and be happy through food. President Tanaka's desire to promote the product in his own stores has led him to hold events where customers can actually sample the product.
In the meantime, Marushin has been using paper-based promotional materials (direct mail(e.g., flyers, packages, etc.).

In this context, President Tanaka said,The challenge is that "even if we promote sales at regular events, they are one-off events and become ad hoc.They felt that they had to start a mail-order site. We proposed to them that they should try to increase their fan base, which led them to start a mail-order website.

After that, he supported our sales promotion, and also worked for the mail-order website "Tanaka's Noodle House. We helped Tanaka Seimen expand new sales channels by creating an "online store" and supporting the posting of products on the "Kyushu Oyakayori Honpo" website operated by Marushin.

In addition, at the time of product launch, we produced and distributed press releases to various media, leading to product introductions on TV and in newspapers.

With the development of the "Tanaka's Noodle House" mail order website and the listing of products on the "Kyushu Oyakayori Honpo" website, orders have been coming in not only from the local Fukuoka market, but also from all over Japan, including the Kansai and Kanto regions.

▼Tanaka Seimen's mail order site
https://www.tanakanomenya.com/

At first, I wondered why people from faraway places would buy something they didn't know what it would taste like. But in fact, it is selling well.Frankly, it is the future,“Making“will be able to do this for everyone. But,“sell”It is difficult to make a sale. It is important to get suggestions on how to sell the products.President Tanaka says, "We are very pleased with the quality of our products.

Though they can offer any one of them,It is rare to find a place that offers total support.Every company has its own problems when it comes to sales promotion. I think Marushin is a reliable company that can solve those problems.Marushin is now indispensable to our company's activities," he said.

We continue to work with Tanaka Seimen to support sales expansion to increase the number of customers and sales, and continue to challenge ourselves to think about how we can become the restaurant of choice for more customers.