Marunaka Ltd.

Support for creation of product POP and "Sakana no Hi" POP sales areas in supermarkets

Marunaka Ltd.

Marunaka is a supermarket dealing in fresh produce and general groceries located in Satsumasendai City, Kagoshima Prefecture. It also operates as a tenant of other supermarkets for fruit and vegetables and fresh fish.

  • type of industry

    supermarket

  • Business

    Supermarket, fruit and vegetable, fresh fish, and meat tenant operations

Not only trading of packaging materials, but also sales promotion support for the fresh fish department

Marunaka started out as a fruit and vegetable store in 1973, and now operates as a tenant of a supermarket and the fruit and vegetable and fresh fish departments of other supermarkets. Marunaka is committed to serving the daily dietary needs of its customers.Fresh, tasty, cheap."The company is focusing on the pursuit of value based on these three factors.

We deliver packaging materials such as trays and bags for fresh fish and produce, and offer proposals for creating a sales floor.

Aiming to differentiate from other products by proposing a wide range of sales promotion materials

The request for promotional materials came from a desire to differentiate Marunaka's sushi from that of other tenants in the supermarket's prepared foods department.

We started out with the original sushi board for the refrigerated case.Creation of board design for sashimi, POP for unagi no uchi-no-hi (day of the ox), boards for wall surfaces, etc.I would like to thank you for your cooperation.
Marunaka is also a member of the Fisheries Agency's "Sakana no Hi" (Fish Day) campaign, so we designed the bases for custom-made mini banners and POP for use on the sales floor.

20 designers on staff to create original promotional materials

Our company has 20 designers, and we are good at designing and proposing designs for sales promotion materials on the sales floor as well as packaging design.From package design to promotion designWe can create a consistent design. Although this case study was of a supermarket sales floor, we can also provide design proposals for exhibition booths, department store sales floors, and service area booths.

We do not end with the delivery of printed materials and packaging materials, but we also help our customers to sell their products and services.Sales Promotion SupportWe will continue to work to make proposals that are close to our customers in the form of

Learn more about Marushin's solutions for the food industry
https://www.maru-sin.co.jp/solution_cate/development/