Fujichiku Corporation

Renewing the Image of Horse Sashimi! Branding for Gift Demand Improves Mail Order Sales

Fujichiku Corporation

Fujichiku Corporation, located in Kikuchi-gun, Kumamoto Prefecture, is a general meat trading company that handles the production, processing, wholesaling, and sales of horse meat and black Japanese beef (Fujisai beef) in Kumamoto by itself.

  • type of industry

    general meat trading company

  • Business

    Production, processing, wholesale, and sales of horse meat and Japanese black beef

request

Fujichiku, which produces Kumamoto horse sashimi, originally exhibited in mail order malls such as Rakuten Market.
In launching a new in-house mail-order website in the highly competitive field of Kumamoto horse sashimiA mail order site that differentiates itself from the competition."We have been asked to produce a

Case Study_Fujicik Inc.

Branding Concept

Marushin proposed to create a new brand image by dispelling the Japanese image of horse sashimi with a Western-style worldview reminiscent of a European bar. Marushin agreed with this proposal, and our exclusive photographer not only created the mail-order website, but also designed the brand logo and took all the images used on the site.

In addition, to match the design of the mail-order website,Integrated production of labels, gift boxes, handbags, leaflets, etc., to propose total product value enhancementThe company has adopted the following

Case Study_Fujicik Inc.

works produced by

Logo, mail order website, labels, packaging, handbags, shipping bags, gift boxes, leaflets, photography

Proposals in various branding areas are possible.

Our company has 20 designers, and we are good at designing and proposing designs for sales promotion materials on the sales floor as well as packaging design.From package design to promotion designWe can consistently create them. We can also provide design proposals for booths at trade shows and for department store sales and service areas.

We do not end with the delivery of printed materials and packaging materials, but we also help our customers to sell their products and services.Sales Promotion SupportWe will continue to work to make proposals that are close to our customers in the form of

Learn more about Marushin's solutions for the food industry
https://www.maru-sin.co.jp/solution_cate/development/