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Fujichiku, a manufacturer and seller of horse sashimi in Kumamoto, consulted us on branding and design production for their newly launched horse oil brand.
type of industry
general meat trading company
Business
Production, processing, wholesale, and sales of horse meat and Japanese black beef
We interviewed Fujichiku, who was in the process of developing horse oil products, about their commitment, thoughts, and features of their products,
Product Concept
Naming
We have proposed the following
Therefore, the concept of the product brand is "pure and unadulterated“raw horse oil”The power of the
The oil of life grown at the foot of Mt. Aso in Kumamoto supports the delicate skin of mothers and children. and naming it "mom U（We proposed the name "mom you" and decided to go with it.
「mom Uis a brand of gentle horse oil for mothers and children.
Therefore, pink and white were chosen as the main colors to express comfort to the mother and child.
In the cream package, the shape is reminiscent of a cherry blossom.
「mom UWe also produced the brand's website.
TOPThe design is simple and easy to understand, with a structure that concentrates the content conveyed on a page.
We also conduct filming in our own studio.
▼ mom U Brand Site
https://www.mom-u-shop.jp/index.html
We also provide branding assistance to our clients.
In product branding,Commodity 3CAnalysis, target setting, brand concept development, and product naming proposals,andPackages, labels, andWEBSite ProductionConsistent support is available fromIt is.
If you are interested in learning more about branding, please contact us.
Click here to contact us.
https://www.maru-sin.co.jp/contact/