New Nippori Pharmaceutical is a manufacturer of health-related food products. They were going to participate in an event for parents and children, so we proposed the planning and production of a campaign to collect realistic product reviews.
type of industry
Manufacturing and sales
Business
Pharmaceutical distribution and sales, health-related food planning, manufacturing and sales, contracted green juice manufacturing and sales, mail-order sales business
At the mail order site operation meeting, we were told that you would be participating in an event for parents and children and distributing product samples.
Since this is a valuable opportunity to hear real voices from parents and children who actually visit the venue for the event, we suggested that we collect product questionnaires (reviews) for product development.
And in order to increase the survey collection rate, we decided to conduct a "gift drawing campaign" for survey respondents.
The two products covered by the survey are "Bone & Iron Aojiru" and "Vegetable Powder".
For those who have tasted and sampled the food,You can participate in the lottery directly on your smartphone after answering the questionnaire by flying to the questionnaire response form from the two-dimensional code and answering the questionnaire.I made a trick.
We offer three types of perks and give away our own products as gifts.
At the event, the gacha lottery will be promoted at the booth,Results over 200 parents and children responded to the survey.We were able to receive
The survey was also used on the mail order product page.
<Client Company Comments
The event was attended by approximately 3,000 families.
The popularity of this year's gacha lottery was so great that it attracted more people than expected to our own booth!
It was also a good idea to promote the gacha raffle at the booth with decorations.
We were able to gather realistic feedback from parents and children at the event about our products for parents and children, which will be useful for future product development.
We found it to be a perfect fit for a parent-child event, and we hope to implement it again when the opportunity arises!
Marushin can assist in the production of "survey collection + gacha lottery" campaigns like this one!
<Benefits of the Campaign Tool
Staff operations are simple because they can be completed via smartphone.
Limit of one participation per person is possible.
Survey results are provided in csv (Excel) data. Aggregation is also easy.
Campaign pages can be created on a one-off basis. It can be completed in as little as two weeks.
We can discuss with you from the planning of the campaign, so please contact us if you are interested.