Y Corporation

We received a request from a company that handles everything from poultry farming to the production and sale of eggs in Nagasaki Prefecture to recruit personnel for a sales position.
The company has built deep relationships of trust with the food and beverage industry and confectionery manufacturers, and is one of the region's leading egg manufacturers.
We have been supporting the company to hire an additional sales person within three months, with a view to further expanding sales channels.

We focused on visualizing the company's unique "humanistic sales style" to dispel the negative image of "sales = strict quotas" in general.

(1) Redefine personas
The target audience is not "people who chase numbers," but rather "people who are rooted in the community and can proudly introduce their own brand of eggs.

(2) Elimination of psychological hurdles
Anxieties that inexperienced salespeople have (won't I just have to dive in? What do I have to say?) The following information is provided specifically to address the following questions.
Support system: Providing a list of places to visit and the content of post-employment training.
Visualization of working methods: a concrete sense of schedule, such as the average number of visits per day.

(3) Language of satisfaction
He emphasized the enjoyment of being a "food partner" that supports professional sites such as confectionery manufacturers and restaurants, rather than simply "selling.

Within two months of publication, the response exceeded our initial expectations.
Publication period: 2 months
Number of applicants: 16
Hiring results: 2 employees received job offers and 1 employee decided to join the company.
Cost: Approx. 140,000 yen
We achieved our goal of hiring one new employee within three months. In addition, we were able to connect with an immediately effective candidate with sales experience in the food industry, making our recruiting activities highly efficient.

The key to the company's success this time was to verbalize the appeal of the "deep-cultivation sales approach to build close relationships with customers," which the company values, from the perspective of job seekers.
For companies that feel that "the appeal of our work is too obvious to be put into words," adding an outside perspective will increase the likelihood of finding the ideal candidate.

As an Indeed Bronze Partner, Marushin Co., Ltd. has extensive experience and know-how in assisting local companies, especially those in the food industry, with their recruitment needs.

"We post jobs, but we don't get any applications."
We want to keep recruiting costs down, but we also want to focus on speed.
I don't know what the appeal of my company's job offer is."

If you have any questions or concerns, we can help you maximize your company's attractiveness and utilize Indeed for successful recruiting. Please feel free to contact us.

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