Sanpo-yoshi Communication

The importance of building a relationship with the government, as realized during a courtesy visit to the mayor of Kurume City

In recognition of the "Best of the Best" award we received in the World Label Contest, we paid a courtesy visit to Tsutomu Okubo, Mayor of Kurume City, together with Wakatakeya Sake Brewery, with whom we co-produced the contest, on July 30.
When we announced our “World's Best” news release at the end of June, two media outlets (a newspaper and a magazine) asked us to cover the event.
In addition, the winning product's photo was used on the cover of Kurume City's public relations magazine, "Koho Kurume," and the product was publicized in many other media.

We had approached Kurume City Hall's Commerce and Industry Policy Division about this courtesy visit since around March of this year, and until the “World's Best” was announced, the contact person actually visited our company and toured our printing plant and corporate nursery school. As a result, since July of this year, we have been exhibiting our initiatives in the exhibition space on the first floor of Kurume City Hall.
We realized that building relationships not only with the media but also with local governments is important for effective information dissemination.

　　(Article by Tanaka)

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