Sanpo-yoshi Communication

President's Column] Customer Success

I signed up with BizReach last month.

It is that recruiting service that you are familiar with from commercials. It all started when one of our employees, who had joined our company via a recruiting firm, told us that his first encounter with the recruiting firm was through BizReach.

Bizreach is very different from other recruiting services. To put it bluntly, Bizreach is Japan's largest database of human resources, and it is a company that monetizes the use of that database. One of the services we have contracted with them is a platform for direct recruiting rather than a medium. It is a system that allows companies to actively recruit by searching for people who match their requirements from the database population and sending scout emails to those people.

Bizreach also opens this database to other recruiting and headhunting companies for a fee. Recruitment agencies only introduce people to companies from among those who search on BizReach. Recruitment agencies and headhunters receive a referral fee that is proportional to their estimated annual salary, so they first refer candidates to large companies that are easy to close deals with and pay high salaries.

Then, if they do not decide, we refer them to mid- and small-sized companies. In other words, a recruiting firm does not always introduce the best person for your company.

They are introduced to a limited number of people for the convenience of the recruiting firm, and must decide whether or not to hire from among these limited options. This is the reality. The only way to avoid this is for companies to make direct use of BizReach.

That's not the only great thing about BizReach. The Customer Success (CS) department is always there for you.

They regularly check the status of the service through web meetings, teach detailed operation methods, techniques, case studies of other companies, etc., and test and revise the wording of scout emails on a regular basis. Usually, in this type of service, "customer success" is just a name for a churn prevention team, but after interacting with BizReach's CS department, I felt that this is the way customer success should be.

If anyone is interested in learning more, please feel free to contact us.

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