Sanpo-yoshi Communication

Printing Column] Want to make letters stand out?

I recently received this question from a sales person.

Sumi" is the name for black ink in the printing industry.

The following question was posed to us.

Black can be printed in a darker color on code balls, making it difficult to distinguish from black foil, and it also has the following drawbacks

So we came up with the following method to make the black text on the coated ball package stand out.

When you think about it this way, none of them are.Difference-aware methods for gloss, etc.When I mentioned this, a sales representative asked, "What about embossing and debossing? Embossing and debossing are effective for designs where shadows are not noticeable because the shadows are created by the light.

Incidentally, I was most surprised by the method 6 in the past. sizing foil has a higher initial expense because of the ingenuity in the foil plate, but the price for a repeat is the same as regular foil stamping because the foil film and machine can be done under the same conditions. regular foil, however, will assimilate when the light hits the paper hard on the sales floor. on the other hand.The sizing foil reflected light at various angles, so the letters stood out from all angles.

Making titles and appeals stand out is important for product sales, so we are always looking for new ways to do this.