Sanpo-yoshi Communication

Printing Column] "Color Matching" and "Taste Matching

During the ”printing attendance,” in which we go to the printing site on the day of printing to check the colors, etc., we match the colors to the "color samples" that were first sent to us by the sales staff.

However, there are times when a customer, holding the finished printed material in his or her hand, may feel lost, wondering, "What should I do? There are times, however, when a customer holding a printed copy of a product feels lost.
We too become anxious and ask, 'Do you have a different image?' and we may receive the following requests.

The background color was inspired by a bright red sunset, so I wanted to make it more sunset-like.
I want the color to be pitch black, like the deep sea, but blue when the sun shines on it.
I want the color of the label to look like a color swatch when it is on the blue bottle.
I chose the one with the most 3D effect from three different color swatches, so I want it to have more 3D effect.

Most of these,Requests that cannot be reproduced with color swatches aloneIt is.
So, the important thing to remember is that"Tailor-made."It is.

Tailoring" refers to the process of bringing an image closer to the customer's vision.

As a result, if the customer says, "It's just as I imagined, so I'll leave the rest of the work to you! or "The finish is better than I expected. I enjoy and learn a lot from the opportunity to work with customers to create a product image.
I always think about how I would like to grow so that I can meet "customer preferences" as I go about my printing work.