Sanpo-yoshi Communication

President's Column] Recruitment owned media

Last month we launched our own on-demand media dedicated to recruitment.
https://recruit.maru-sin.co.jp/

We have just launched the site and it is still incomplete, but we would like to constantly update it with new information. I believe that web media is a way to start small and steadily increase the content and grow it to a large scale. A major consulting firm also recommends that its clients launch and operate a recruitment owned media as their most important recruitment policy from now on.

From the applicant's point of view, he/she inevitably does not know the true nature of the company until he/she joins the company.
On the other hand, I believe that it is not only the employers who want to eliminate information asymmetry and prevent mismatches, but also the applicants themselves. Therefore, I think it is important to provide as much detailed information about the company as possible, but also to have employees talk about the company in their own words. For this purpose, video content as well as columns are indispensable. Younger people are accustomed to watching videos (and shorter ones at that), so I think it is necessary to prepare a variety of videos.

If you would like to see the video, please click on the link below.
https://recruit.maru-sin.co.jp/posts/movie/9/21
(You can also search and watch "Marunouchi Subsidiary Presidents' Dialogue" on YouTube.)

We have seen an increase in the number of recent applicants who say they were inspired by this video.
Asking employees who are active and highly motivated within the company to talk about their work and the company is more persuasive than a video of the president himself.
Marushin is also planning to launch a social networking service for recruitment, which will be linked to this owned media. It has been a long time since recruitment became the most important management issue for most companies, but it is not easy to continue to implement seasonal and effective measures to meet the ever-changing preferences of young people. Still, we will keep our antennae up and continue to implement measures that we believe will be effective in the future! We will continue to take measures that are "right on the money".

If your company is interested in launching owned media, please contact our sales team.