Sanpo-yoshi Communication

President's Column] Feedback

In our company, the spotlight tends to be on sales, while factory operators and production staff (design, etc.) are in roles where it is difficult for them to feel a sense of fulfillment or accomplishment for the results of their work.

In the case of factory staff, it is "normal" to print and process products without error, and they do not receive any particular praise or feedback. However, if a product complaint were to occur, it would be a serious matter. You will be severely criticized by your supervisor, the sales department, and the quality control department.
There is nothing more painful than having feedback limited to negativity in a relationship with a person. I have personally experienced this and it makes you want to avoid that person. This does not foster a sense of unity as a company. We have long had a system of "Thanks Cards," in which employees write their gratitude on small cards to those who have helped them within the company or for whom they wish to express their appreciation, but this system has not been actively utilized.

　Dale Carnegie, in his famous book, "Motivating People.He wrote, "Any fool can accuse others, and the more the fool, the more the fool wants to do it. And the more stupid people are, the more they want to do it. People are also wary of those who deny them. On the other hand, they are likely to be more open to someone who affirms them.andHe also stated, "The only way to move people is to give them what they want."

I believe that the desire for approval, to be recognized and to feel oneself important, is universal and strong.

　Therefore, we have started a system in which our sales staff communicate customer evaluations of our products and services to our factory and production staff. We are already receiving feedback on a daily basis, and many of our employees have told us that they are more motivated as a result of this feedback. We would like to ask our customers to give us their severe criticisms of our products and services, as well as of our staff's responses, and we would like to hear from you if you are satisfied with any of them.