Seminar and Event Details
Product Planning and Product Development Points to Generate Sales
In this seminar, we will use real-world examples of product planning in the online food retail industry to explore the principles of product planning that lead to success even in a changing market, as well as the completely free food OEM matching site “Food Development OEM.jp"I'll explain [...].
Event Summary
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2:00 PM–2:50 PM
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[Lecture 1] Key Points for Product Planning That Highlights a Product’s Appeal in Online Food Retail
Seminar Outline
As they seek to expand their sales channels, more and more food manufacturers are launching online sales. However, once they’ve launched their online store, many managers find themselves struggling with issues such as “products aren’t selling very well” or “I don’t know what kind of products to develop for online sales.”
In this seminar, Mr. Yamamoto, SP Director of the Web Production Department at Marushin—which operates “Kyushu O-Tori-Yose Honpo,” an online store specializing in Kyushu gourmet foods—will provide a detailed explanation of product planning concepts, focusing primarily on case studies of food e-commerce sites he has actually developed.
・Market Trends in Online Food Retail During the COVID-19 Pandemic ・Examples of Product Planning for Online Food Retail Sites ・Points to Keep in Mind and Key Considerations When Planning Products ・Future trends and directions in product planning
■Recommended for people like this! ・I want to learn how to develop product concepts that sell well online. ・We already operate an online store, but our promotional efforts are focused on selling the same products as through our regular sales channels. ・I’d like to know some specific examples that I can implement right away in our company’s online store.
■ Lecturer Marushin Holdings, Inc. Web Production Division, SP Director, Daiki Yamamoto
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2:50 p.m.–3:15 p.m.
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[Lecture 2] How to Use a Completely Free OEM Matching Site to Accelerate Product Development
Seminar Outline
"OEM manufacturing"—the outsourcing of production—is essential for food manufacturers to carry out a wide range of product development.
Marushin operates "Food Development OEM.jp," an OEM information site for the food industry, and provides support for connecting food manufacturers with one another. Food Development OEM.jp features company profiles for 160 food OEM manufacturers engaged in food product development, as well as information on 300 products that are actually available for sale as OEM products.
In this seminar, we will discuss product development through “Food Development OEM.jp”We’ll share success stories and examples of how the site is actually used.
・Food DevelopmentOEM.comOverview ・How Listed Companies and Users Can Make the Most of the Service ・Success Stories of Matchmaking ・Future developments and directions, etc.
■Recommended for people like this! ・We want to develop food products, but it’s difficult to do so on our own. ・Looking for an OEM manufacturer for product development ・We want to increase our OEM business ・I would like to learn about the OEM development process and success stories
■ Lecturer Marushin Corporation OEM Matching Project LeaderTadahiro Yoshimura
For food manufacturers that offer OEM services, listing on “Food Development OEM.jp” is free, so we recommend taking this opportunity to list your company there.
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3:15–3:30 p.m.
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question and answer session |
Outline of the event
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Date and Time |
Friday, June 24, 2022, 2:00 p.m. – 3:30 p.m. *You may enter the room starting 15 minutes before the scheduled time. ※Seminar content and lecturers are subject to change. In that case, we will make a new announcement. |
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Seminar venue |
The event will be held online (Zoom). If you have a PC connected to the Internet,Anyone can watch. |
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Participation Target |
Product planning, product development, and marketing staff at food companies; sales representatives at food manufacturers; and others.
※We do not allow participants from the same industry.
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entrance fee |
free |
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Application deadline |
Until 6:00 p.m. on Thursday, June 16, 2022
*If the maximum number of participants is reached, the application period may be closed earlier than the application deadline. Please apply as soon as possible. |
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How to watch |
After registration, a Zoom URL for viewing will be sent to your registered e-mail address by the day before the seminar. Please join us on the day from there.
<Preparation for viewing Please prepare a PC connected to the Internet. Use of earphones makes it easier to hear the voice.
This will be a Zoom webinar, and you do not need a Zoom account to participate. *Please mute your voice when attending the seminar, except during the Q&A session. |
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Seminar Registration Benefits |
As a benefit to those who register for the seminar, We will send you the URL for an "archived video" that you can watch over and over again. If you are unable to attend on the day of the live webcast, please watch the archived video. |
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capacity (of boat, hall, aeroplane, airplane, etc.) |
first arrival100名
※First-come-first-served basis. We will close it when it reaches the capacity. |