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product planning

Expert staff with expertise in the food industry make proposals
In line with trends and needs
Support for optimal product development

Based on market trends, we will propose product plans tailored to sales channels, package shapes, etc.

Contact Us

Feature

Features of Marushin's Product Planning

Main Achievements in Product Planning

We can provide support in various genres of the food industry

Major food industries

  • Japanese confectionery
  • Western confectionery
  • seasoning
  • frozen food
  • green tea
  • health foods
  • cosmetics
  • Japanese rice wine
  • shochu (Japanese liquor similar to vodka)
  • noodles
  • animal flesh
  • agricultural produce
  • Other processed foods

Case Studies

We can respond to a variety of applications and situations.

  • Cheesecake Gift Box / Kyushu Oretaki Honpo

For more information

Frequently Asked Questions

Q
In addition to designing materials, can you also provide product planning and OEM matching for food products?

Marushin gathers information on the food industry on a daily basis, so we can propose new product plans to meet our customers' needs.
We can offer proposals that match trends and sales channels (bricks-and-mortar stores, mail order, etc.), as well as package design and sales promotion.
Marushin has business relationships with many food-related companies and provides OEM matching support between suppliers.

Q
Can you provide product development support for functional foods?

Marushin can provide a variety of support services, including consultation on product development for functional food products, analysis of food products on your behalf, and confirmation of notification documents. (This service is limited to raw materials and fresh foods for which there is a systematic review (SR).

We can also create package designs.
Please feel free to contact us for an individual quotation.

Q
I want to create a product brand. Can you produce everything?

Total production of product brands is also available.

At Marushin, we do not only design labels and packages,
Brand logo and naming proposal
Design and production of brand websites and mail order websites
Design and production of business cards
Design and production of leaflets, catalogs, paper bags and other materials
Design and production of sales floor images and POP
and others are possible.

 

In addition to sales and designers, Marushin also has several directors. This allows us to comprehensively produce the world view of product brands.

 

Q
I would like to plan and develop products that can be sold through food mail order.

Marushin has a food shopping site, "Kyushu Oyakimono HonpoWe also provide operational support for the mail-order websites of many food industry clients.

In this context, we have also planned and developed products that sell in the food mail-order market, so we excel at planning and developing products for our customers' mail-order markets.

In addition to package design, we can offer comprehensive product and sales promotion planning, including brand logos and catch copy, proposals for product genres that will be talked about in mail order, total design of bundling materials (catalogs, leaflets, etc.) that will enhance brand power, product LPs for mail order sites, and sales promotion planning for seasonal gifts. We can offer comprehensive product planning and sales promotion planning.

Product pamphlet / Kowa Sangyo Co.

We produced a product information pamphlet for Kowa Sangyo, a manufacturer and seller of seasonings and spices in Minami-ku, Fukuoka City.
In conjunction with the renewal of the corporate website, we were asked to create a product catalog that would also serve as a company brochure that could be used as a sales tool.

Rather than simply listing products, the client wanted to focus on the layout with product images as the main focus, and also wanted to include cooking recipes.
In order to create a simple design structure with photographs as the main focus, we not only posted product package images, but also had our own photographer take sizzling, realistic photos of cooking examples in our in-house studio.

The paper used is satin Kintoki with a matte texture.
The brochure was finished exactly as requested because of the material's ability to beautifully render photographs.
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Hokkai Tako Senbei (octopus cracker) bag / Sugi Seika Co.

We produced a design for the bag of "Umami Pursuit Hokkai Tako Senbei" (octopus cracker) for Sugi Seika, a confectionery manufacturer in Aichi Prefecture.

This is a mainstay product that is set to be sold at major convenience stores.
The product had been sold for a long time, but the client wanted to revamp the design to match the times and express the quality of the product.
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Shochu "Yumeso Tensei" label / by Hikari Shuzo

We produced a label for Hikari Shuzo's shochu "Yumesotensei" in Kasuya-cho, Fukuoka Prefecture.

The client wanted a design using a luxurious blue color, so we first selected a base paper with high reproducibility of blue.
The colors were also carefully matched to the image through a series of prototypes in either special colors or colors.

In the final version, the original paper is white, and the background color cream is represented by printing.
The color did not sink in, and we were able to express the customer's image.
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Sake "9" label / Yamaguchi Shuzo Brewery

We produced a sake label for Yamaguchi Sake Brewery, which was founded in 1832 in Kurume City, Fukuoka Prefecture.

“We were asked to propose labels for three new sake products that use ”No. 9 yeast" in different proportions of rice polishing: Junmai Ginjo 60, Junmai Ginjo 50, and Junmai Ginjo 35.
With an eye toward overseas exports, the design was designed with a symbolic symbolism in mind, using the number "9" as a motif.
While evoking a distinctly Japanese culture, such as ink painting, it also expresses the primary color scheme favored overseas and the novelty of abstract painting.

Silver glossy namer is used for the base paper to create a metallic look.
We appreciate the unique design.
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Label for coffee bag / Kotobukiya Coffee Beverage Co.

We produced product labels for mail-order gift items for Kotobukiya Coffee Beverage Company, a manufacturer and seller of coffee products in Naka-ku, Hiroshima City.
We proposed and received a design proposal for our flagship product, Kotobukiya A-Blend Coffee, which is made from carefully selected raw beans and carefully baked to perfection.

We designed and created a symbol that evokes the "Kotobuki" of Kotobukiya with coffee, and used special gold and silver shiny foil paper to express the elegance and luxury of the company's signature coffee blends.
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Nagasaki Castella White" package / Susakiya

Susakiya, a manufacturer and seller of Gosan-yaki sponge cakes in Minamishimabara City, Nagasaki Prefecture, requested us to produce packaging for their "Nagasaki Castella White.
The overall color of the kastela is white to express a sense of luxury, as it is made of hand-baked, white dough made from the best materials available.
The "white" character, the pillar of the design, was written in large brush strokes by an in-house calligrapher, and the gold foil portion was embossed.

As differentiating elements, the FSC certification mark for forest conservation and the "CO2 Zero Printing" mark, which indicates that the product was manufactured in an environmentally friendly factory, are also displayed.
We were particular about the paper quality, and after trying several base papers, we finally adopted "Fritter 90k + back white coated ball 310g" which has a soft, cotton-like texture.
By creating a simple yet striking design with a luxurious feel, we were able to make the product stand out on the sales floor.

Later, I was also in charge of designing and producing sales promotion tools and creating a sales floor that matched the product image.
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Sweet Potato Shochu "Hamako 10-year storage" label / Fukiage Shochu Co.

We produced a label for a sweet potato shochu called "Hamako 10-year storage" for Fukiage Shochu in Minami-Satsuma City, Kagoshima Prefecture.
At the time of the request, we had not yet decided on the name of the product other than to use the "Hamakomachi" variety of sweet potato, but we wanted a design that did not look like a conventional product, targeting a younger demographic.
Marushin proposed a simple but eye-catching design on the sales floor, along with the product name "Hamako," which is easy to call and remember.
For the base paper, an art paper type that can be machine laminated was selected.
By partially applying gold foil, the label expresses added value while keeping costs down.
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Sake "Taki Series" label / Narutaki Shuzo

We produced labels for the "Taki Series" of Japanese sake for the Narutaki Sake Brewery in Karatsu City, Saga Prefecture.
The company wanted a label design with a refreshing image of clean water flowing from a waterfall to accompany the launch of a new "Taki" brand as a limited distribution product.
The design features the word "waterfall" written by an in-house calligrapher at the center of the design, with a silver-pica base that adds texture and sparkle to create an overall fresh image.

The design was highly evaluated and adopted.
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Landing page (LP) for "Karada Yokokobu Seaweed Plus"/Sugi Seika Co.

We created a landing page (LP) for "Karada Yokokobu Seaweed Plus," the first health-conscious product for Sugi Seika, a confectionary manufacturer in Aichi Prefecture.

Since we were in charge of the product's package design, we were asked to create an LP to convey the product's appeal.
Elements of the package design were incorporated directly into the LP design, and the design was linked so that the product and product page would have a unified feel.
In addition, the structure was based not only on design but also on consumer psychology.

Because the appeal points of the product were clear, the LP was able to fully convey the appeal of the product to the target audience.
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Mail order site / Mr. Fujichiku

The actual page can be viewed here

We produced a mail order website "Horse Sashimi and Kuroge Wagyu Beef Specialty Store" for Fujichiku, which produces horse sashimi in Kumamoto.
The company had opened a store in an online mall such as Rakuten Ichiba, but when launching a new in-house shopping site, they wanted a shopping site that would differentiate them from their competitors.
Therefore, we proposed to create a new brand image by creating a Western-style worldview reminiscent of a European bar, thereby removing the Japanese image of horse sashimi.

In response to this, we not only built the mail-order website, but also designed the brand logo to be used and had our exclusive photographer shoot the images to be used on the site.
In addition, the company adopted our proposal to enhance the total product value by consistently producing labels and stickers, gift boxes, handbags, and pamphlets to match the design of the mail-order website.
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Mail order site / Marumatsu Sangyo Co.

The actual page can be viewed here

We created a mail order website for Marmatu Sangyo, a comprehensive meat manufacturer located in Katsuragawa-cho, Fukuoka Prefecture.
The company mainly manufactures products for food supermarkets, but due to many requests from the general public to purchase products directly from the company, the client requested the launch of a B-to-C mail-order website.

We proposed a design for the character “Marumatsu-kun” to match the company's "stamina food" image, based on the theme of a friendly mail-order website.
The fun is expressed through the leading lines and illustrations introduced by characters at various points on the site.
The company liked the design of "Marumatsu-kun" so much that it became an official character, and the character is now attached to products and other items.
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Mail order site／Rakunoh Farm Takeshita

The actual page can be viewed here

The "Official Online Shop" of Raku-Noh Farm Takeshita, a strawberry farmer in Okawa City, Fukuoka Prefecture, has been renewed.

At the time of the request, the start of strawberry reservations was just around the corner and renewal was required as quickly as possible.
Therefore, we first created a product LP of "Fully Ripe Amaou" to strengthen sales of our mainstay products. As a result, bookings increased three times compared to last year.
The site has since become a year-round sales site with increased appeal on the product pages for processed products.
Photography was also conducted both onsite and in the studio in order to prepare content that conveyed the producer's thoughts and high quality and photographs that matched that expression.

In addition to providing post-production management support for websites, we also create gift product package designs tailored to the target market.
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Brand Site / Kyushu Yakuhin Kogyo Co.

The actual page can be viewed here

We created the brand website "Kyushu Green Farm" for Kyushu Yakuhin Kogyo, a manufacturer and seller of green juice.

The website was designed to convey the brand's world view and product appeal, targeting families, as Aojiru has a wide variety of flavors and is easy for the whole family to enjoy, even for small children. We were involved in the comprehensive development of the brand website, from photography to page production, paying particular attention to images that convey a “lifestyle with Aojiru.
In addition to the "Kyuguri Tsushin" article submission function, which is designed to be an information transmission site for consumers, the product list page also leads to a mail order site for product purchases, and so on.
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Mail order site / Tanaka Seimen Co.

The actual page can be viewed here

We renewed the mail order site of Tanaka Seimen, a noodle factory in Kurume City, Fukuoka Prefecture.

In order to strengthen the mail-order business, the client requested a review of the existing mail-order site as well, and we designed the pages to emphasize trial sets and seasonal products that would lead to sales promotions, as well as to change the cart system.
We also provided full support to the mail-order staff in charge of mail-order sales, including lectures on how to use the cart system and advice on order-taking and shipping systems, all of which were necessary to strengthen the mail-order business.
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Corporate site, Mail order site / Hita Soy Sauce

The actual page can be viewed here

We created a corporate and mail order website for Hita Soy Sauce, a manufacturer and distributor of miso and soy sauce in Hita City, Oita Prefecture.

We wish to redesign the existing mail order site and make it easier for consumers to purchase.
We proposed integrating the separate corporate and mail-order websites, focusing on the three main products and designing the main products to stand out on the TOP page.
We have made it easy for first-time users to understand information about the company and its products, and easy for them to select products.
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Cards for Christmas DM, coffee labels/Kyusyu Oyakudome Honpo

This is a set of Christmas DMs sent to loyal customers of the mail-order website "Kyushu Oyakata Honpo". Postcards printed on cardboard were combined with coffee label designs to create a DM with a special Christmas feel.
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Cheesecake Gift Box / Kyushu Oretaki Honpo

We produced a gift box (pastebox) for Basque cheese cake for the mail order website "Kyushu Oyakayori Honpo". We produced a limited edition gift box with a pastebox to make the basque cheese cake, which had been in private demand, into a value-added product that could be chosen as a gift. The suede material is printed with a message in gold foil. The box is so luxurious that it can be used as a small container for small items even after opening.
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Various postcards/Kyushu Oyakudo Honpo

This is an example of postcard production for use in seasonal gifts and direct mail for the mail order website "Kyushu Oyake Honpo". A Christmas postcard for loyal customers, four different message cards for Mother's Day, and a message card that can be used as a coaster for Father's Day.
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Boxes for mail delivery / Kyushu Oyakayori Honpo

We produced a box for click post (mail delivery) for the mail order site "Kyushu Oyakayome Honpo". On the front side, we placed illustrations of Kyushu's tourist attractions, creating a design that is typical of a mail order site for Kyushu's gourmet foods. The back side is designed in navy, the image color of Kyushu Oyakayohonpo, with white letters thanking customers for their purchases, making the design enjoyable even after the package is opened. In addition, environmentally friendly materials are used, and an environmentally friendly mark is printed inside the box.
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Leaflet included in the package, DM catalog/Kyusyu Oyakoyori Honpo

We produced a product bundled leaflet and a seasonal DM catalog for "Kyushu Oyakoye Honpo," a mail order website operated by Marushin. The DM catalogs are printed with variable addresses from an Excel customer list, and are packaged in transparent bags and shipped in a single operation. We also created a gacha (lottery) page for a prize draw. We also created a gacha (lottery) page to increase the open rate of DMs by including the gacha plan on the cover page.
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Hasami-ware cup gift box / Kyushu Oyaki-Honpo

This is a gift box (pastebox) for Hasami-ware cups used in gift sets for the "Kyushu Oyakoyomi Honpo" mail order site operated by Marushin. It was produced in limited quantities to match the size of the cups. Paper with a lattice pattern on the surface is used, and gold foil with "Hasami CHOKO GIFT" is printed on the lid to create a sense of luxury.
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Sake "NUDY" label / Wakatakeya Brewery

We produced a label for the sake “NUDY” for Wakatakeya Sake Brewery in Tanushimaru-cho, Fukuoka Prefecture, which has been in business for over 300 years. The client requested a stylish design that evokes a sexy adult image. The sake rice used in the brewery's sake is easy to drink and allows the sake drinker to experience the "unadulterated" taste and flavor of the original rice, so we submitted several ideas, and a design that looks like a grain of rice wearing pants was adopted. The label design was innovative and playful, and many people still buy it in packets today.
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Sake Label / Wakatakeya Sake Brewery

We designed the sake label for Wakatakeya Sake Brewery, which won the world's first prize in the World Label Contest. Since the year of production was a historical year in which the new sake title was changed to "2025," we used a passage from the Manyoshu, the oldest anthology of Japanese poetry, which is the origin of the word for the new title, "Hatsuharu no Reiki Tsuki" (The first moon of spring), and used cherry wood as the backing to create the image of a "moon" with a different expression on each piece of wood, using analog variable. The design of the label is unique in the world, and the grain of the wood is unique to each piece of wood.
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Kouji amazake label / Arrows International, Inc.

We produced labels for "3 Kinds of Koji Amazake" for Arrows International Co. The labels were manufactured by laser cutting. Laser cutting enables detailed design expression that cannot be reproduced with a blade mold.
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Branding of Itoshima tomatoes / Mr. Saikai

We conducted branding for "Fumoto no Tomato" for Saikai Inc. in Itoshima City, Fukuoka Prefecture, Japan. We proposed a wide range of products, from the "Fumoto no Tomato" brand logo to stickers, message cards, and business cards for a client who had the goal of expanding their sales channels. We designed a character for the logo to create a memorable brand logo.
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SDGs for the Future of the Earth DM/Marushin

This is an example of "SDGs DM for the future of the earth" sent from Marushin to its business partners. The outer box is made of a pasted box, and a glossy logo design is expressed on the front by special processing. We can also manufacture materials with incisions like bingo cards.
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Easy♪ Asian Table" series bags / Mr. Higashino Takumi

We created the design for the soft packaging material (bag) for the "Easy♪ Asian Shokutaku" series, a product combining soybean meat and pickled takana (Chinese cabbage) from Tohno-Takumi Co.
Since the product is easy and simple to prepare for busy housewives, the packaging includes photos of example dishes served on rice or bread. In addition, the illustrations depict women dressed in ethnic costumes from different Asian countries: keema curry, taco rice, and giao pao.
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Card DM that pops up in three dimensions / Marushin

This is Marushin's DM for summer 2021. The design was inspired by the image of a valley blessed with a beautiful natural environment. When the card is opened, a forest pops out in three dimensions, and the glossy foil expresses the beauty of nature. The paper is FCS-certified paper, and biomass ink was used for printing, making this an environmentally friendly DM.
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Package and bag for display / Eguchi Confectionery

We designed a box and bag (soft packaging material) for Eguchi Confectionery in Chikugo City, Fukuoka Prefecture, for their monaka. The shipping box can be used as it is for display. The box and bag designs were combined to create a luxurious atmosphere.
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Branding Video / Three Generations of Okawa

We produced a branding and company introduction video for Okawa Sansei, a pear farmer in Imari City, Saga Prefecture. Marushin planned, composed, shot, and edited the entire video, using 4KK and HDR to create a beautiful video. The video can be used for corporate websites, stores, events, etc.

Three Generations of Okawa: Click here to watch the branding and company introduction video (youtube)
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Digital Signage / Marushin

This is a digital signage used in our booth at FOOD STYLE exhibition. It introduces our services in a fast-paced video. Digital signage can be used as a tool to attract customers at sales floors, exhibitions, and events.
Marushin can create data for videos and slides to be shown on digital signage.

Click here for a video of digital signage (youtube)
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POP image of the sales floor for "Sakana no Hi" (Fish Day) / Marunouchi

The POP design for "Sakana no Hi" (Fish Day), which is celebrated from the 3rd to the 7th of every month, is proposed. Type B is a pattern design with the words "Fish Day" prominently displayed. The design is linked to the content of the event and evokes the image of being in the sea. The layout is based on the premise of collaboration between the logo of the merchant and the logo of Sakana no Hi (Fish Day).
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Mail order related materials / Fujichiku Co.

We designed a set of materials for Fujichiku, a Kumamoto-based producer of horse sashimi, to be used for mail order and other purposes. For branding purposes, we unified the design with the mail order site to convey the brand's world view.
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Introduction Video of the Museum / Hita Soy Sauce

We produced a video introducing the Hina Doll Museum Hina Goten (operated by Hita Soy Sauce) in Hita City, Oita Prefecture. The beautiful 4K, HDR video can be used on websites, SNS, and store signage.

Click here for video (youtube)
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Summer Festival Event Tools / Marushin

This tool was used at a summer festival event held at Marushin.
Designed to open upon impact, as in the original watermelon splitting process.
These promotional fans are indispensable for events. Printed on both sides with a cute design, they are a tool that can be held in the hand.
＜Environmentally friendly paper yo-yo. The handle is attached with a rubber, and candy can be put inside for fun.
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SNS short video / Ushijima Tea Manufacturing Co.

We produced a video on how to brew tea for a short SNS video for Ushijima Tea Manufacturing in Yame City, Fukuoka Prefecture. The video was posted mainly on Instagram reels and Youtube shorts, and has received a total of 14,000 views in the past three months.

Click here for video (youtube)
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Digital Signage Video / Suzakiya

We produced a digital signage video of Gosan-yaki for Susakiya, a long-established sponge cake maker in Minamishimabara City, Nagasaki Prefecture. The video is used as eye-catching digital signage at sales areas in airports and other locations. Both vertical and horizontal versions were produced, allowing for flexible use in accordance with the space available on the sales floor. It can also be used as-is on websites and social networking sites.
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Recipe video / Mr. Weda

We produced a video on how to bake dried fish (recipe video) for Weda, a dried fish specialty store in Fukuoka City. The video was shot in Marushin's in-house studio, which specializes in food photography. We also arranged for a food stylist to produce a high quality recipe video that conveys the deliciousness of the food. Recipe videos are popular web content and can be expected to receive a certain number of views, and are used on YouTube, websites, and for events.

Click here for video (youtube)
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350th Anniversary Bottle Label / Ohga Sake Brewery

The label commemorates the 350-year history of the Ohga Sake Brewery Company, the oldest in Fukuoka Prefecture.
In keeping with the name of the product, we have used gorgeous yet slightly subdued colors to imitate elegant running water, fantastically expressing ”fireflies” dancing in a dream.
The base paper is made of silver foil. Finally, gold foil stamping was applied to give the label a three-dimensional effect, creating a delicate yet luxurious atmosphere.
The label was awarded "Best of the Best," the highest award in the Combination category, in the World Label Contest 2023.

*"Best of the Best" is the world's number one award, presented in five categories for each printing method, among the top prizes selected by the World Label Contest 2023 judging panel held in conjunction with the L9 World Label Contest 2023.
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Mail order site / Fukunaga Sangyo Co.

The actual page can be viewed here

We renewed and produced the mail order site "Orokuji" for Fukunaga Sangyo, a wholesaler of Wagyu beef and domestic beef.
The site is designed to appeal to the strengths of Fukunaga Sangyo, including a page introducing its attractive brand of beef, a food comparison, and rare parts of beef. Some of the photos on the site were also taken by Marushin.
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Box for cake / Patisserie Magian

We assisted in the branding of a new cake product. We proposed a total product naming, logo design, and cosmetic box design. The color of the box will be used for each price range of the product, with pink for the regular price range and green for the higher price range. The green is foil-stamped with the logo to create a sense of luxury.
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Branding Video / noaru corporation

This is a branding video for "Manpuku Eel" sold on the mail order site "Ajisara" operated by noaru Co. The video is embedded in the LP and expresses a view of the world that cannot be depicted by photos or text. In addition to embedding in LPs and websites, the video can also be used in video advertisements and events.

Click here to watch the video
Click here to go to the video page
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Digital Signage / Honke Bundan-do

We produced a digital signage video for Kagoshima's Honke Buntan-do and the souvenir corner at Kagoshima Airport.
The dynamic images of the "multi-display," which links two screens together, promote traditional confections such as "Saigo senbei" and "karukan. The "multi-display" makes it easier to catch the eyes of passersby, and strongly impresses them as potential souvenirs.
We offer one-stop services from planning, filming, editing, and data preparation for multiple displays, and can provide flexible proposals tailored to your needs, including the simultaneous production of videos in sizes that can be used on websites and regular monitors.

Click here to watch the video (YouTube)
*The video is horizontal because it is one that flows on two screens.
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SNS Video Advertisement / Kyushu Oyakayori Honpo

Video advertising of a mail-order site product (grilled pig's feet) was distributed for approximately six months and achieved sales that were four times the advertising cost.
(ROAS 400%: e.g., ¥2 million in sales for ¥500,000 in advertising)

We have consistently performed everything from video production to advertisement management here.

Video advertisements are very effective in directly reaching potential customers who are not yet aware of the appeal of a product, which is difficult to convey through text or still images alone, and arousing their desire to purchase.
It is a powerful solution to acquire new customers and further expand sales in the e-commerce business.

Click here to watch the video (YouTube)
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Explanatory video for foreign staff / food-hygiene.com

We produced a multilingual hand washing manual video for a food company to explain the correct hand washing method to their foreign staff.
By introducing these multilingual food hygiene and operations manual videos, correct procedures and rules can be smoothly disseminated across language barriers.

This video is a one-stop production from planning to filming, editing, and multilingual message creation. Once created, the correct procedure can be conveyed to anyone in an easy-to-understand manner, simultaneously increasing training efficiency and ensuring uniform quality.

Click here to watch the video (in Vietnamese)
Click here to watch the video (in Indonesian)
Click here to watch the video (in Myanmar)
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Japanese Confectionery Packaging / KAMEYA KASHIHO Co.

We were approached to produce packaging for a new product. We created a design that made the most of the characteristics of the product, which is a sponge cake rolled with chestnuts. We also proposed a product name during the production process.
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