Yamami Brewery Co.

Yamami Brewery, a long-established soy sauce maker, consulted us about packaging and effective sales methods for a new product.

The product is a "soup" with a functional claim.

This is an attractive product that combines the ”deliciousness” of a long-established company that manufactures and sells original tare and seasonings based on the production of tamari soy sauce, with added functionality.

Since differentiation from ordinary products is also an important point, we first conducted a 3C analysis, making sure to conduct careful interviews.

It is a process of formulating hypotheses while organizing information about the company, its competitors, and its customers to determine what strengths it has and can take advantage of.
By analyzing competing products, including those of major companies, we can also "learn" about the appeal of the products we accompany.

We explored the direction of branding together with the client, taking into account "the kind of people they want to reach" and "the kind of design they are looking for," while setting target demographics and other factors.

This series of exchanges allows us to learn about the "strengths of the product" and thus broaden the scope of our proposals.

The client asked us to design a label that would give the product a recognizable face, but as a further vision, we also designed a box to present the important visual elements of "branding" in an easy-to-understand manner.

The ”strength” of food with functional claims is that it is possible to label products with functional properties (efficacy effects) that help maintain and promote health,Prohibition of pharmaceutical-like expressions andThere are also national food advertising regulations and other rules governing the wording that promotes products.

Our knowledgeable staff can assist you.、We also proposed an LP (landing page) for the brand website, and guided the client through promotional measures utilizing social networking and other services.

Designing with the creator's ideas in mind

Supporting Attractive Selling

We offer comprehensive branding proposals.

Marushin can provide a wide range of support in addition to seals and package design. The fact that we only have to deal with a single sales representative makes our work time shorter, and our customers are very pleased with this.

In particular, the selection of wording related to food labeling and the Pharmaceutical Affairs Law can be time consuming. If you have any problems, please feel free to contact us.

You can also contact us through our website.

branding