Sanpo-yoshi Communication

March 2026

Despite the cold temperatures, flowers that remind us of spring have begun to bloom.
Now, March is the time of year when the eating scene shifts to "hare no hi" (happy occasions), such as graduations and transfers, and consumers now make purchasing decisions based on the "rationale" or "reason" for buying.
In this issue, we pick up articles on trend information that is a step ahead and displays that protect products, further accelerating this year's sales season.

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  Convincing“ rather than Emotional? Changes in Buying Behavior
  Have you ever heard of "logical consumption?"

  There has been a major shift from "buying somewhat" to "buying with conviction" to rational product selection with an emphasis on rationale and reason.

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  Let me accompany you in your challenge!

  This spring, we entered our 59th fiscal year. We would like to take this opportunity to thank all of you for your continued support and encouragement as we enter this new term. Once again, I would like to express my deepest gratitude to all of you.

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  Inquiries are increasing! Frozen Food Labeling

  The market for convenient and delicious "frozen foods" is expanding and growing. Are you accurately labeling your products in accordance with laws and regulations?

• Double the promotional effect! Stickers and Decals "Backside Printing

  If you print on the back side of stickers, which are usually thrown away, the PR effect will be doubled! Recommended for novelty items.

• The image is packaged as it is!

  Would you like to work with a designer to create a soft packaging package that sells?

• Is this okay?" A friend of mine pointed out to me.

  Commonly assumed to be "correct" in confirming the correctness of food labels. It is possible that they are not up-to-date with the latest information.

• Ready-made stickers] Convenient ”ready-made stickers” e-commerce site.

  Marushin has three sites selling ready-made seals. We also recommend that you buy in bulk for a discount.
  View Amazon Store
  View Yahoo Store
  Visit Food Industry Useful Net
  View ready-made seals in our e-catalog

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  Sales Promotion Calendar] March, April, May

  This sales promotion calendar can be used for seasonal events, campaigns, product planning, etc. (Downloadable as PDF data)