Sanpo-yoshi Communication

September 2026 Issue

News reports at the end of August indicated that the number of items—including food and condiments—that have seen price increases due to the weak yen and soaring crude oil prices has reached approximately 4,900, marking a record high for this year.
I believe the key to overcoming this difficult situation is, after all, to leverage our company’s strengths. In this issue, we’ll be featuring articles that offer insights for product development.

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  What Strategies Should Food Manufacturers Adopt in the Age of Eating Alone⁉

  The term “eating alone” may sound a bit negative, but modern consumers view it from the positive perspective of “personalized dining.”

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  Beyond Paper Contracts: What Is a “Human-Centered BCP” That Works in Emergencies?

  As we face the threat of natural disasters today.
  We are currently looking to take our BCP approach one step further.

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  A Must-Read for Food Developers! A Proactive Strategy to Boost Average Transaction Value Using “Texture” to Combat “Taipa Fatigue”⁉

  With raw material costs soaring, simply "raising prices to pass on costs" carries the risk of losing customers.
  What is needed is “proactive development”—not merely enduring the status quo, but enhancing value to raise prices.

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  [Free Distribution of Donation Boxes] Please use these to support recovery efforts following the Kumamoto Earthquake

  In an effort to support the reconstruction of the disaster-stricken areas, we have urgently produced the “Original Kumamoto Kusasenri-Design Donation Box,” featuring Kumamoto’s beautiful scenic spots.

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  [Announcement] Marushin-Sponsored Exhibition: “MARUSHIN: Solutions That Support You 2026”

  A packed lineup of popular seminars! We also have 20-minute mini-seminars you can enjoy without a reservation!
  This trade show is packed with ideas to solve the challenges faced by businesses.

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  [Challenge] Growing International Attention! QR Codes on Printed Materials That Drive Social Media Traffic

  We propose a “Real × Digital” approach that involves printing QR codes on leaflets!
  We're getting great feedback from customers overseas, too!
  Video Production
  SNS Marketing Support

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  Ready-made seals
  Fall Events♪ Halloween♪

  Halloween has become a staple fall event. Just one sticker can really add to the festive atmosphere!
  View Halloween stickers in the digital catalog

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  Sales Promotion Calendar] September, October, November

  This sales promotion calendar can be used for seasonal events, campaigns, product planning, etc. (Downloadable as PDF data)